TERMS AND CONDITIONS

AFFILIATE AGREEMENT

This Affiliate Agreement, your completed Affiliate Registration Form, the Privacy Policy and any other guidelines or other additional terms we provide to you via email, the Platform or our Website(s) and the associated Commission Plan (together the “Agreement”) contain the complete terms and conditions that apply to your participation in the Buzz Affiliate Programme (“Affiliate Programme”) and upon accepting these you are legally bound by all the contents therein. In the event there is a conflict between this Affiliate Agreement and any other additional terms this Affiliate Agreement shall take precedence unless such additional terms expressly vary this Affiliate Agreement. This Agreement is written and is only available in English. If this Agreement is translated into another language the English version will prevail.

Where used in this Agreement, references to:

  1. “you” “your” and/or “Affiliate” mean the individual or entity which applied to the Affiliate Programme as the beneficiary for payment purposes on our Affiliate Programme sign up form (“Affiliate Registration Form”).
  2. “we”, “our”, “us” means Buzz Group Limited (company number 0794943) whose registered office address is at Unit 1, Castle Marina Road, Nottingham NG7 1TN, England.
  3. GENERAL

1.1

This Agreement shall govern our relationship with you in relation to the Affiliate Programme and modifies, replaces and supersedes any previous versions of the Affiliate Programme terms and conditions.

1.2

When you indicate your acceptance of these terms and conditions on the Affiliate Registration Form, you agree to be bound by all the terms and conditions set out in this Agreement (as amended or modified from time to time in accordance with Section 1.3 below).

1.3

We may amend or modify any of the terms of this Agreement at any time, in our sole discretion, by either (i) emailing you a change notice and/or (ii) by posting the new version of the Agreement on our Website(s). All modifications to the Agreement will take effect from the date of posting as specified at the end of the Agreement or sending of any such notice (whichever is the earlier, thereafter “Effective Date”). None of our employees, officers or agents may orally amend, modify or waive any provision of this Agreement. Your continued participation in the Affiliate Programme following the Effective Date will be deemed binding acceptance of the amended Agreement, whether or not you have learned of or read the change or modification. It is your responsibility to visit the Website frequently to make sure you are up to date with the latest version of the Agreement and its provisions. If any modification is unacceptable to you, your only recourse is to terminate the Agreement. You hereby consent that we may unilaterally terminate, vary or transfer this Agreement at any time.

1.4

Standard rates of Referral Commissions unless otherwise agreed and confirmed by us in your Platform Account, the standard rates of Referral Commissions are as follows

 

The Operator Website

 

Active Affiliate Referral Commission

(as a percentage of NGR)

 

Inactive Affiliates Referral Commission

(as a percentage of NGR)

 

www.buzzbingo.com

 

25%

10%

 

 

1.5

You acknowledge and agree that regulations 9(1) and 9(2) (Information to be provided by electronic means) and 11(1) (placing of the order) of the Electronic Commerce Directive 00/31/EC shall not apply to or have any effect on this Agreement.

  1. DEFINITIONS AND INTERPRETATION

In this Agreement, references to the following words shall have the meanings set out below:

2.1

“Account” means a uniquely assigned customer account that is created for a Player when he/she successfully registers for the Services via a Tracking Link. By opening an account with us, Players will register on our customer databases and, accordingly, all of our rules, policies, and operating procedures will apply to them.

2.2

“ASA” means the Advertising Standards Authority.

2.3

“Banners” and “Text Links” means the graphical artwork or text (including but not limited to banners, html mailers, editorial columns, images and logos), which includes Tracking Links, XML and RSS feeds which are made available by us through your affiliate account, that you may use to connect Players to our Services from your website (or other electronic method) or using other Marketing Materials.

2.4

“Bingo Net Gaming Revenue” means the sum of a) the amount staked by End Users on Standalone Multi-Player Games less voided and cancelled wagers, less Winnings, less Progressive Jackpot Contributions, less Chargebacks, less End User Balance Corrections, less Redeemed Bonuses where applicable, less Applicable Taxes and b) the amount staked by End Users on Multi-Player Networked Games less voided and cancelled wagers multiplied by the Percentage Profit Margin of those Multi-Player Networked Games, less Networked Progressive Jackpot Contributions, less Chargebacks, less End User Balance Corrections, less Redeemed Bonuses where applicable, less Applicable Taxes where:

“Winnings” means the amount won by End Users including Progressive Jackpot Winnings;

“Percentage Profit Margin” means the percentage of the amount staked retained after Progressive Jackpot Contributions and Winnings are paid to End Users calculated for the entire network per each game;

“Multi-Player Networked Games” means all Bingo Games delivered on the online Bingo system in which both multiple End Users and multiple players from other licensees can participate including Bingo Games;

“Standalone Multi-Player Games” means multi-player Bingo Games in which only End Users participate;

“Progressive Jackpot Contributions” means the total amount of money which is contributed to all Progressive Jackpots by End Users on Standalone Multi-Player Games;

“Redeemed Bonuses” means all bonuses for use within the Bingo product for which the End User has met the requirements during that period resulting in the bonus amount or part thereof being transferred from the End User’s bonus balance to his or her real money balance and able to be withdrawn by the End User without any limitations;

“Chargebacks” means the reversal of a deposit of money by End Users, such reversal being made in accordance with the rules and agreements applicable to the payment method utilised for the deposit of such amounts including adjustments for fraudulent payments or bad debt;

“Networked Progressive Jackpot Contributions” means the total amount of money which is contributed to all Progressive Jackpots by End Users on Multi-Player Networked Games;

“Applicable Taxes” means local government taxation applied in a specific jurisdiction which applies to genre specific game play including without limitation, gross profit taxes, gaming and betting duties and levies and other applicable taxes agreed between the parties;

“End User Balance Corrections” means those positive or negative corrections made in order to take into account changes to an End User’s account balance which need to be added into the calculation of Bingo Net Gaming Revenue and have not been so reflected. For the avoidance of doubt, this does not include Dormant Account Charges which are to be excluded from all Net Revenue calculations; and

“Dormant Account Charges” means administration charges levied on customers’ accounts once they have been inactive for a set period of time determined by our policy.

 

“Commission Plan” applicable to your participation in the  Affiliate Programme will be as agreed between you and us as confirmed in your Platform Account from time to time.

2.5

“Casino Net Revenue” means in respect of all casino games (which shall include Slots Games and Scratch Card Games) being the aggregate of Casino Bets less voided and cancelled wagers, less Casino Winnings, less Redeemed Casino Bonuses, less Progressive Seed Contribution, less Progressive Jackpot Contributions, less Chargebacks, less End User Balance Corrections, less Applicable Taxes where:

“Casino Bets” means all real money sums wagered by End Users on the casino games in that period excluding any voided or cancelled wagers;

“Casino Winnings” means all real money winnings by End Users participating in any of the casino games during that period (including for the avoidance of doubt any jackpot winnings by End Users);

“Redeemed Casino Bonuses” means all bonuses for use solely on the casino games for which the End User has met the wagering requirements during that period resulting in the bonus amount or part thereof being transferred from the End User’s bonus balance to his or her real money balance and able to be withdrawn by the End User without any limitations;

“Progressive Seed Contribution” means all seed contributions that we were liable for during that period for those progressive casino games in which End Users won the jackpot during such period;

“Progressive Jackpot Contributions” means the total amount of money which is contributed to all Progressive Jackpots by End Users;

“Chargebacks” means the reversal of a deposit of money by End Users, such reversal being made in accordance with the rules and agreements applicable to the payment method utilised for the deposit of such amounts including adjustments for fraudulent payments or bad debt;

“Applicable Taxes” means local government taxation applied in a specific jurisdiction which applies to genre specific game play including without limitation, gross profit taxes, gaming and betting duties and levies and other applicable taxes agreed between the parties;

“End User Balance Corrections” means those corrections made in order to take into account changes to an End User’s account balance which need to be added into the calculation of Casino Net Revenue and have not been so reflected. For the avoidance of doubt, this does not include Dormant Account Charges which are to be excluded from all Net Revenue calculations; and

“Dormant Account Charges” means administration charges levied on customers’ accounts once they have been inactive for a set period of time determined by our policy.

2.6

“Data Protection Legislation” means all applicable laws (including decisions) and guidance by relevant supervisory authorities relating to data protection, the processing of personal data and privacy and electronic marketing legislation, including the Data Protection Act 1998, the UK General Data Protection Regulation as defined in s.3(1) DPA 2018, as may be amended from time to time and as amended by the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019 and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as may be amended);

2.7

“Email and/or SMS Marketing Campaign” means any email and/or SMS marketing campaigns carried out by you during the Term as may be agreed by us in writing from time to time (in our sole discretion).

2.8

“Fraud Traffic” means deposits, Net Revenue, Poker Net Revenue or traffic generated on the Services through illegal means or any other action committed in bad faith intended to defraud us and/or circumvent any contractual or legal restrictions (as determined by us in our sole discretion), regardless of whether or not it actually causes us harm, including without limitation deposits generated on stolen credit cards, collusion, manipulation of the Services or system, bonuses or other promotional abuse, violation of money-laundering or other laws and regulations, spamming, false misleading or unauthorised advertising or representations,  and unauthorised use of any third party accounts, copyrights, trade marks and other third party Intellectual Property Rights (which for the avoidance of doubt includes our Intellectual Property Rights and registering or attempting to register adwords in breach of this Agreement) and any activity which constitutes Fraud Traffic under Section 3.3 or Section 3.15 below.

2.9

Gambling Commission means the governmental body set up under the Gambling Act 2005.

2.10

“GDPR” means the UK General Data Protection Regulation as defined in s.3(1) DPA 2018;

2.11

“Group” means our ultimate holding company and all subsidiaries of such ultimate holding company.

2.12

“Intellectual Property Rights” means rights to all existing and future patents, trademarks, design rights, service marks, trade dress, trade or business names (including domain names), registered designs, copyright (including rights in computer software) moral rights, database rights, format rights and topography rights (whether or not any of these is or are registered and including applications for registration) know-how, trade secrets and rights of confidence and all rights and forms of protection throughout the world of a similar nature or with similar effect to any of these for the full unexpired period of any such rights and any extensions and/or renewals thereof.

 

2.13

“Marketing Materials” means your website and any Banners and Text Links and any other marketing materials (which may include Our Marks) that have been provided or otherwise made available to you by us and/or pre-approved by us.

2.14

“Net Revenue” means the aggregate sum of the Casino Net Revenue plus Side Games Net Revenue plus Poker Net Revenue plus Bingo Net Gaming Revenue.

2.15

“Our Marks” means the words “BUZZ BINGO” and/or any logo, mark, domain name, URL or trade name which contains, is confusingly similar to or is comprised of either of such names and marks or any other name or mark owned from time to time by us or any company within the Group.

2.16

“Player(s)” or “End User(s)” means a person or entity who has not held an Account with us before and that follows a link from your website to our Websites and opens an account with us (or enters a specific reference code in the player “open an account” form) making at least one deposit of its own money. By opening an Account with us, that person or entity will become our Player and accordingly, all rules, policies, and terms and conditions that appear on our Websites will apply to them.

2.17

“Platform” means the affiliate scheme platform in respect of the  Affiliate Programme run by ECOM ACCESS INC(with company number 9878386, whose registered office is at: 2020 Robert Bourassa, Suite 2300, Montreal QC H3A 2A5, Canada) found at https://affiliates.buzzbingo.com or such other provider and/or platform notified to you by the Operator from time to time;

20.18

“Platform Account” means your registered account on the Platform;

20.19

“Poker Net Revenue” means the aggregate revenue for the previous period comprising the sum of Poker Cash Table Rake plus Tournament Fees, less voided and cancelled wagers, less Chargebacks, less Redeemed Bonuses, less End User Balance Corrections, less Applicable Taxes where:

“Poker Cash Table Rake” means the aggregated amount of all End User Table Rake;

“Table Rake” is calculated for each hand, as set in accordance with the Relevant Law;

“End User Table Rake” is calculated for each hand, as the proportion of amount wagered and contributed to the pot in the hand by End Users out of the total pot of the hand, multiplied by the Table Rake for each hand;

“Applicable Taxes” means local government taxation applied in a specific jurisdiction which applies to genre specific game play including without limitation, gross profit taxes, gaming and betting duties and levies and other applicable taxes agreed between the parties;

“End User Balance Corrections” means those corrections made in order to take into account changes to an End User’s account balance which need to be added into the calculation of Poker Net Revenue and have not been so reflected. For the avoidance of doubt, this does not include Dormant Account Charges which are to be excluded from all Net Revenue calculations;

“Dormant Account Charges” means administration charges levied on customers’ accounts once they have been inactive for a set period of time determined by our policy;

“Redeemed Bonuses” means all bonuses for use within Poker for which the End User has met the requirements during that period resulting in the bonus amount or part thereof being transferred from the End User’s bonus balance to his or her real money balance and able to be withdrawn by the End User without any limitations;

“Chargebacks” means the reversal of a deposit of money by End Users, such reversal being made in accordance with the rules and agreements applicable to the payment method utilised for the deposit of such amounts including adjustments for fraudulent payments or bad debt; and

“Tournament Fees” are comprised of the participation fee (“Entry Fee”) paid by the End Users for participating in a tournament.

2.20

“Self-Excluded” means the voluntary process where an individual excludes themselves from gambling premises or online providers by entering into a formal agreement with the operator.

2.21

“Side Games Net Revenue” means in respect of all Side Games  the aggregate of Bets less voided and cancelled wagers, less Winnings, less Redeemed Bonuses, less Progressive Seed Contribution, less Progressive Jackpot Contributions, less Chargebacks, less End User Balance Corrections, less Applicable Taxes where:

“Bets” means all real money sums wagered by End Users on Side Games in that period excluding any voided or cancelled wagers;

“Winnings” means all real money winnings by End Users participating in any of the Side Games during that period (including for the avoidance of doubt any jackpot winnings by End Users);

“Redeemed Bonuses” means all bonuses for use on Side Games for which the End User has met the wagering requirements during that period resulting in the bonus amount or part thereof being transferred from the End User’s bonus balance to his or her real money balance and able to be withdrawn by the End User without any limitations;

“Chargebacks” means the reversal of a deposit of money by End Users, such reversal being made in accordance with the rules and agreements applicable to the payment method utilised for the deposit of such amounts including adjustments for fraudulent payments or bad debt;

“Progressive Seed Contribution” means all seed contributions that we were liable for during that period for those progressive Side Games in which End Users won the jackpot during such period;

“Progressive Jackpot Contributions” means the total amount of money which is contributed to all Progressive Jackpots by End Users;

“Applicable Taxes” means local government taxation applied in a specific jurisdiction which applies to genre specific game play including without limitation, gross profit taxes, gaming and betting duties and levies and other applicable taxes agreed between the parties;

“End User Balance Corrections” means those corrections made in order to take into account changes to an End User’s account balance which need to be added into the calculation of Casino Net Revenue and have not been so reflected. For the avoidance of doubt, this does not include Dormant Account Charges which are to be excluded from all Net Revenue calculations; and

“Dormant Account Charges” means administration charges levied on customers’ accounts once they have been inactive for a set period of time determined by our policy.

2.22

“Referral Commissions” is the amount due and payable to you, as calculated based solely on our system’s data and in accordance with the terms of this Agreement and the Commission Plan.

2.23

“Services” means any product or service provided to Players via our Websites.

2.24

“Sub-Affiliate” means a person or entity that you have referred to (and that has successfully joined) the Affiliate Programme in accordance with the terms of this Agreement.

2.25

“Sub-Affiliate Referral Commissions” means the amount due and payable to any Sub-Affiliate.

2.26

“Term” means the period from the date that you acknowledge and accept the terms of this Agreement by indicating such acceptance on the Affiliate Registration Form, until such time as this Agreement expires or is terminated in accordance with its terms.

2.27

“Tracking Link(s)” means the unique Tracking URL that we provide exclusively to you, through which we track Players’ and potential Players’ activities and calculate Referral Commissions. The Tracking Links use industry standard cookies and cookie duration is set at 30 days. We enforce a last click policy for all Affiliates.

2.28

“Tracking URL” means a unique hyperlink or other linking tool for referencing our Websites or Services through which you refer potential Players. When the relevant Player opens their Account, our system automatically logs the Tracking URL and records you as the Affiliate.

2.29

“Website(s)” means buzzbingo.com, and any URL with which we replace such URL from time to time (and such other web addresses including XML and RSS feeds which are owned, operated or controlled by or on behalf of us from time to time and which make available such Website(s)) and all related pages through which a Player opens an Account and/or accesses our Services.

2.30

“Your Players” means those potential Players that you direct (or have collected for the purpose of directing) to the Websites pursuant to this Agreement and, for the avoidance of doubt, includes those potential Players who become Players as a direct result of your actions;

2.31

Interpretation In this Agreement (except where the context otherwise requires):

2.31.1

the clause headings are included for convenience only and shall not affect the interpretation of this Agreement;

2.31.2

any phrase introduced by the terms “including”, “include” or any similar expression shall be construed as illustrative and shall not limit the sense of the words preceding those terms;

2.31.3

any reference to “persons” includes natural persons, firms, partnerships, companies, corporations, associations, organisations, governments, states, governmental or state agencies, foundations and trusts (in each case whether or not having separate legal personality and irrespective of the jurisdiction in or under the law of which it was incorporated or exists);

2.31.4

any reference to a statute, statutory provision, ordinance, subordinate legislation, code or guideline (“legislation”) is a reference to that legislation and all other subordinate legislation made under the relevant legislation as amended and in force from time to time and to any legislation which re-enacts or consolidates (with or without modification) any such legislation.

2.32

This Agreement is drafted in the English language. If this Agreement is translated into another language, the English language text shall in any event prevail.

  1. TERMS AND CONDITIONS

3.1

Participation in the Affiliate Programme is only permitted if you are 18 years old or above.  If you are an employee, agent or subcontractor of ours or any company in the same group of companies as us or connected in any way to a person or company which meets this definition, you will not apply nor be appointed as an affiliate on the Affiliate Programme. You shall provide true and complete information to us when completing the Affiliate Registration Form via the Platform and promptly update such information if all or any part of it changes. We shall be entitled to verify your identity, including by requesting information from you and by obtaining further information from other third party sources and data.  You agree to provide us with any verification and/or other supporting documents and information which we may request from time to time. This may include: (i) for individuals (without limitation) – a copy of a valid passport, copy of a valid driving licence, copy of a utility bill, and/or letter of reference from the individual’s bank and/or copy of a bank statement; and (ii) for a company (without limitation) – a copy of the company’s certificate of incorporation; articles of association (or equivalent document); and/or information regarding the identity of the beneficial owners and directors of the company. We also reserve the right to request certification and/or notarisation of any verification or other supporting documents and information.  You agree and acknowledge that (without prejudice to any other right or remedy we may have) we have the right to withhold payments if any verification or other supporting documents and information are not provided and/or until such time as your details have been verified to our satisfaction.

3.2 Licence to Use Our Marks

 

  • We hereby grant you a non-exclusive, revocable, non-transferable licence, for the term of this Agreement, to use Our Marks solely for Marketing Activities and Responsibilities as further detailed herein (“Licence”).

 

  • This Licence cannot be sub-licensed, assigned, sold or otherwise transferred by you without our prior written approval. Your right to use Our Marks is limited to and arises only out of the Licence. We have the right to terminate the Licence at any time by providing written or electronic notification to you. The Licence will be terminated automatically upon the termination of this Agreement for any reason.
  • You shall not assert the invalidity or unenforceability, or otherwise contest the ownership of Our Marks, in any action or proceeding of whatever nature, and shall not take any action that may prejudice us and Our Marks or our Intellectual Property Rights, the Affiliate Programme or any of the Websites and not to do any act or omission which may invalidate or weaken the validity of Our Marks or our Intellectual Property Rights or diminish our Intellectual Property Rights or Our Marks’ associated goodwill.

 

3.3 Licensing objectives.

You acknowledge that we are licensed by (without limitation) the Gambling Commission of Great Britain and bound by licensing codes and conditions of practice, namely the Licence Conditions and Codes of Practice (LCCP).  By your participation in the Affiliate Programme you agree to carry out activities as an Affiliate as if you were bound by the same licence conditions and subject to the same codes of practice as us and that you warrant:

3.3.1.     all marketing of gambling products and services will be undertaken in a socially responsible manner;

3.3.2     to comply with the advertising codes of practice issued by the Committee of Advertising Practice (CAP), the Broadcast Committee of Advertising Practice (BCAP) (available at www.asa.org.uk and www.cap.org.uk)  and Gambling Industry Code for Socially Responsible Advertising (IGRG Code) (available at https://safergamblingcommitments.co.uk/wp-content/uploads/2020/12/IGRG-6th-Edition.pdf) ) as well as the Consumer Protection from Unfair Trading Regulations 2008.  For media not explicitly covered, you should have regard to the principles included in these codes of practice as if they were explicitly covered;

3.3.3     that any marketing communications, advertisement, and invitations to purchase (within the meaning of the Consumer Protection from Unfair Trading Regulations 2008) do not amount to or involve misleading actions or misleading omissions within the meaning of those Regulations;

 

3.3.4     that your marketing communications, advertisement, and invitations to purchase (within the meaning of the Consumer Protection from Unfair Trading Regulations 2008) do not amount to or involve misleading actions or misleading omissions within the meaning of those Regulations;

 

3.3.5     that when advertising on third party media channels that rely on self-reported age verification, the targeting criteria shall be set to the minimum age restriction of 25+;

 

3.3.6     able to demonstrate that 75% or more of its social media audience or following is over the age of 18;

 

3.3.7     that unless expressly permitted by law, customers must not be contacted with direct electronic marketing on Buzz Bingo’s voucher and/or discount codes, without the customers informed and specific consent. Whenever a customer is contacted the customer must be provided with an opportunity to withdraw consent. If consent is withdrawn the Affiliate must, as soon as practicable, ensure the customer is not contacted with electronic marketing, featuring Buzz Bingo, thereafter unless the customer consents again. The Affiliate must be able to provide evidence which establishes that consent; and when working with influencers all additional provisions should be warranted, and all social media advertisements must be correctly labelled as per the Influencers Guidance issued by CAP;

 

3.3.8     you shall comply with and act in a manner consistent with the following objectives: (i) preventing gambling from being a source of crime or disorder, being associated with crime or disorder or being used to support crime; (ii) ensuring that gambling is conducted in a fair and open way; and (iii) protecting children and other vulnerable persons from being harmed or exploited by gambling;

 

3.3.9     provide us with any such information as we may reasonably require in order to enable us to comply with any information reporting and/or other obligations to any applicable legal, governmental or regulatory authority; and

3.3.10   ensure you will not place advertisements on websites providing unauthorised access to copyrighted content.

 

3.4  Referral Commissions

You will not be entitled to Referral Commissions for any Player that already has an Account. You will not attempt to re-sign or move existing Players between affiliate accounts without written consent from us. Furthermore, you will not induce existing Players to re-sign under a different name or names. We consider the re-signing of existing Players as Fraud Traffic and reserve the right to withhold payments for any such traffic in accordance with Section 4.6 hereto.

3.5  Marketing Activities and Responsibilities.

3.5.1     You shall market to, promote and refer potential Players to the Websites. You will be solely liable for the content and manner of such marketing activities. All such marketing activities must be professional, proper and lawful under applicable rules, regulations or laws (including any laws relating to the content and nature of any advertising or marketing) and otherwise comply with the terms of this Agreement. As Buzz Bingo is a gambling company, the Affiliate must ensure that all media content follows the ASA guidelines for this.  All content must include the slogan “Play responsibly 🔞 begambleaware.org” and “Enjoy the game and play responsibly, begambleaware.org or call GamCare free on 0808 802 0133”.

 3.5.2    You shall not and shall not authorise, assist or encourage any third party to:

3.5.2.1  place Marketing Materials on any third-party website or other medium or send any emails or SMS messages pursuant to any Email and/or SMS Marketing Campaign where the content of and/or material on such website or medium or of such email or SMS is libellous, discriminatory, obscene, unlawful, sexually explicit, pornographic or violent or which is, in our sole discretion, otherwise unsuitable including (but not limited to) online piracy, file sharing or illegal streaming;

3.5.2.2  develop and/or implement marketing and/or public relations strategies which have as their direct or indirect objective the targeting of marketing of us and/or our Websites to any persons who are less than 18 years of age (or such higher age as may apply in the jurisdiction that you are targeting), regardless of the age of majority in the location you are marketing. Any emails or SMS messages sent pursuant to any Email and/or SMS Marketing Campaign, shall not be sent to email addresses or mobile numbers where recipients are persons who are less than 18 years of age and corresponding records shall be kept by you in this regard and made available to us and/or to any competent regulatory or governmental authority promptly upon request;

3.5.2.3  use Marketing Materials in a manner that may potentially confuse a Player or potential Player;

3.5.2.4  do any act that causes the following or place Marketing Materials on any third-party website or other medium, where the content and/or material on such any third-party website or medium:

(a) infringes any third party’s Intellectual Property Rights;

(b) copies or resembles the Website(s) in whole or in part;

(c) disparages us or otherwise damages our goodwill or reputation in any way;

(d) frames any page of the Websites in whole or in part;

3.5.2.5 read, intercept, modify, record, redirect, interpret, or fill in the contents of any electronic form or other materials submitted to us by any person;

3.5.2.6 in any way alter, redirect or in any way interfere with the operation or accessibility of the Websites or any page thereof;

3.5.2.7 register as a Player on behalf of any third party, or authorise or assist (save by promoting the Websites and Services in accordance with this Agreement) any other person to register as a Player;

3.5.2.8  open multiple test accounts without our prior written consent;

3.5.2.9  in relation to poker, offer any so-called “rake-back” schemes or similar which offers or allows a proportion of the Player’s rake to be returned to the Player in any form and you shall not advertise the words “rake-back” on any third-party website or discussion forum or draw any relationship between said words and Our Marks and/or our Websites;

3.5.2.10 take any action that could reasonably cause any End User confusion as to our relationship with you or any third party, or as to the ownership or operation of the Websites or Services on which any functions or transactions are occurring;

3.5.2.11 post, serve or publish any advertisements, communications or promotional content promoting the Websites, our Services or Our Marks or around or in conjunction with the display of the Websites and/or any part or page thereof (for example and without limitation through any “framing” technique or technology or pop-up windows or pop-under windows or interstitial) other than those provided by our Affiliate Programme;

3.5.2.12 attempt to intercept or redirect (including via user-installed software) traffic from or on any third-party website or other place that participates in our Affiliate Programme;

3.5.2.13 use any means to promote sites which resemble in any way the look and/or feel of the Websites whether in whole or in part, nor utilise any such means or website to create the impression that such third-party websites are the Websites (or any part of the Website);

3.5.2.14 violate the terms of use and any applicable policies of any search engines;

3.5.2.15  attempt to communicate with Players whether directly or indirectly to solicit them to move to any third-party website not owned by us or for other purposes without our prior approval;

3.5.2.16 deliberately market our Services or use Our Marks to market our Services to individuals located in any territory outside of the United Kingdom; or

3.5.2.17 drive incentivised Players to the Websites (including (without limitation) by offering any kind of credit, cash-back, free-plays, virtual currency or otherwise) without our prior written approval.

If we determine, in our sole discretion, that you have engaged in any of the foregoing activities, we may (without limiting any other rights or remedies available to us) (i) withhold any Referral Commissions; (ii) terminate this Agreement immediately on notice; or (iii) we may decide to fine you by lowering your commission to 10% for the relevant period of any breach.

 

3.6 Approved Marketing Materials.

In carrying out the marketing activities you shall only use the Marketing Materials. You shall not modify the Marketing Materials or Our Marks in any way without our prior written consent. You shall only use the Marketing Materials in accordance with the terms of this Agreement, any guidelines we provide to you on our Website or otherwise from time to time and any applicable laws. Any customised promotional materials provided to you, by us, will be at your cost and deducted from Referral Commissions. During the term of this Agreement, we grant you a terminable, non-exclusive, non-transferable right to use the Marketing Materials for the sole purpose of fulfilling your obligations under this Agreement.

 

3.7 Registering of Domain Names and/or Mobile or Tablet Applications.

You shall not register (or apply to register) any domain name or mobile or tablet application similar to any domain name or mobile or tablet application name used by, or registered in our name, or any other name that could be understood to designate us.

3.8 Bidding on Brand Terms.

You may not purchase or register keywords, search terms or other identifiers for use in any search engine, portal, sponsored advertising service or other search or referral service, which are identical or similar to Our Marks, or any versions thereof, or include keywords on any of the Websites without the direct authorisation from us and strict adherence to our Pay Per Click (PPC) and Search Engine Optimisation (SEO) policy, (available on request), likewise you may not use Our Marks in HTML coding (including but not limited to ‘meta tags’, ‘meta descriptions’, ‘meta content’, ‘page titles’ and ‘titles’).

 

3.9 Opt-in, Suppression, Anti-Spamming, and other obligations.

You shall

3.9.1     not conduct any form of spamming or advertise our Services in any way which breaches any applicable laws or regulations, including (without limitation) relating to proper and fair electronic marketing;

3.9.2     not make any claims or representations, or give any warranties, in connection with us and you shall have no authority to, and shall not, bind us to any obligations;

3.9.3     compile and have compiled any mailing lists in accordance with all applicable rules, legislation and regulations and have all the necessary authority to make such communications. For the avoidance of doubt, any emails or SMS messages sent pursuant to any Email and/or SMS Marketing Campaign shall only be sent to recipients who have opted-in to receive marketing and corresponding records shall be kept by you and made available to us (and/or any competent regulatory or governmental authority) promptly upon request.  Such records shall include (without limitation) the time and date of opt-in and method of opt-in (by way of example only, details of any relevant website or application pursuant to which opt-in took place).  You must also provide to us promptly upon request a copy of your current ‘opt-in’ and ‘opt-out’ policy which shall be compliant with applicable laws and regulations, including without limitation the Privacy and Electronic Communications Regulations 2003.  Whenever a recipient is contacted the recipient must be provided with an opportunity to withdraw consent. If consent is withdrawn you must, as soon as practicable, ensure the recipient is not contacted with electronic marketing, featuring us or Our Marks, thereafter unless the recipient consents again. You must be able to provide evidence which establishes that consent; and when working with influencers all additional provisions should be warranted, and all social media advertisements must be correctly labelled as per the Influencers Guidance issued by CAP;

3.9.4     ensure that any relevant email address or (as relevant) mobile number is suppressed from any relevant database (and that no further emails are sent to such email address or (as relevant) that no further SMS messages are sent to such mobile number) in accordance with the following: immediately following any ‘Unsubscribe’ or (as relevant ) “STOP” option being activated by a recipient of any email or (as relevant) SMS message; and promptly and in any event within 48 hours upon notification by us to you.  Upon request, you shall provide prompt written confirmation to us and (where relevant) details in respect of any actions taken in accordance with the foregoing;

3.9.5     ensure that:

(a) any email originates from a valid email address (which is verifiable by us if required), which is unconnected to us or any other brand and which does not contain any registered trademarks, domain names or brand names of the foregoing (or anything confusingly similar), or otherwise infringe the Intellectual Property Rights of any third party. You are required to notify us of any relevant email address used from time to time; and

(b) any SMS message shows a valid mobile number (which is verifiable by us if required) to which the “STOP” or “unsubscribe” option is directly connected. You are required to notify us of any relevant mobile numbers used from time to time;

3.9.6     ensure that the timetable of the Email and/or SMS Marketing Campaign is as reasonably agreed by us and you from time to time. For the avoidance of doubt (unless otherwise agreed by us in writing), the recipient of any email or SMS shall not be retargeted within one (1) month of any such email or SMS;

3.9.7     ensure that the subject line of any email may be as reasonably agreed by us and you from time to time and shall not contain any reference to Buzz Group Limited, the Buzz Bingo name, a or any other brand name owned or operated by Buzz Group Limited;

3.9.8      ensure that any media content (including email or SMS)  shall include any relevant or required details, such as:

(a) promotion terms and conditions apply (with a hyperlink to or inclusion of relevant key promotion terms and conditions where required) and any responsible gambling or ASA guidelines requirements.  All content should include the slogan “Play responsibly 🔞 begambleaware.org” and “Enjoy the game and play responsibly, begambleaware.org or call GamCare free on 0808 802 0133”;

(b) confirmation that any email or SMS is sent by you (usually within the header and/or footer in the case of emails, including the full affiliate company name and address and logo if you have one), and for the avoidance of doubt it shall not purport to have been sent by us or any brand (or anything confusingly similar);

(c) a fully functional and clearly visible “unsubscribe” link (in the case of emails) which shall be linked solely to you and which does not contain any reference to us or any other brand (or anything confusingly similar); and

(d) a fully functional and free of charge “STOP” or “unsubscribe” option (in the case of SMS messages). You shall maintain appropriate records of unsubscribe or “STOP” requests and corresponding email addresses and provide a copy to us promptly upon request;

3.9.9     ensure that every SMS disseminated by you shall be sent only to recipients verified to be over the age of 18 years;

 

3.9.10   upon our reasonable request, send to us any proposed creative or copies of proposed emails or SMS’, with any subsequent changes (as relevant) to be reasonably agreed by us and you.  Historical copies also to be provided to us upon reasonable request; and

3.9.11   should we request it, you will cooperate with us to carry out any data scrubbing exercises against our ‘unsubscribe’ lists whether directly or via a third party.

 

3.9.12  Without prejudice to any other right or remedy available to us under this Agreement, we may terminate this Agreement forthwith on notice without recourse and without liability to you if we are informed or become aware that you are in breach of any of the above provisions of Section 3.9 and/or if we receive recurring complaints about emails and/or SMS messages sent out by you when promoting our Websites and Services.

3.10    Self Exclusion

You understand we are bound by the Social Responsibility Code Provisions to ensure that individuals who have Self-Excluded themselves are not sent any direct marketing of gambling products and services.  To ensure compliance, you warrant:

  • that when sending direct marketing material from your marketing database any such marketing material shall not solely feature Buzz Bingo. Reference to Buzz Bingo and its deals can be featured PROVIDED that other Affiliate Partners are featured in the same marketing material; and
  • terms promoting the voucher/discount shall clearly stipulate that individuals who are Self-Excluded from Buzz Bingo will not be eligible to enter Buzz Bingo premises or play bingo on Buzz Bingo websites.

 

3.11    Promotion.

3.14.1 You shall incorporate and prominently display the most up-to-date links and materials provided by us on an on-going basis, and you shall not alter the form, location or operation of the links without our prior written consent. You are eligible for Referral Commissions based upon your continued promotion of our Websites or Services. We reserve the right to reduce Referral Commission percentages if you reduce your efforts to recruit new Players to our Websites.

3.11.2 You must make it clear

  • the promotion is not available to any person located outside of the UK;
  • the promotion is only available to persons aged 18 or over;
  • the promotion is not available to any person that has been excluded by us from any of our clubs or for any gaming on its website;
  • the promotion is not available to any person who are Self-Excluded from any of our clubs or for any gaming on its website and
  • that to redeem any promotion/offer the recipient will have to register as a Buzz Bingo member.  Membership is subject to further Buzz Bingo Terms and Conditions and Privacy policies.

 

3.12 Non Assignment.

Without prejudice to Section 10.6, you acknowledge and agree that Tracking Links are for your sole use and you shall not assign or sub-license (as appropriate) either the Tracking Links or any Referral Commissions to any third party without our prior written consent.

3.13 Sub-Affiliates.

You may refer other persons to us so that they may also apply to join our Affiliate Programme. If any such person successfully joins our Affiliate Programme we will pay you in respect of the activities of such Sub-Affiliate in accordance with the Commission Plan. You shall ensure the same contractual terms set out in this Agreement are imposed on such Sub-Affiliate and shall remain responsible for all acts and omissions of the Sub-Affiliate as if they were your own.  You will only receive credit for Sub-Affiliates which comply with all applicable terms of this Agreement. Any person registered as an Affiliate cannot subsequently be reclassified as a Sub-Affiliate. You shall not:

(i) register yourself or any person controlled by you as your own Sub-Affiliate;

(ii) use fictitious or alias names for the registration of Sub-Affiliates;

(iii) offer any type of enticement of money or otherwise of monetary value or otherwise to potential Sub-Affiliates unless such enticements are approved in writing by us, including any so-called “rake-back” schemes where a proportion of the player’s rake is returned to the player in any form;

(iv) attempt to introduce any addition or variation to our terms in relation to any potential Sub-Affiliate; or

(v) make available to any third party any details of the revenue share arrangements with any Sub-Affiliate.

3.14  Commercial Use Only.

This marketing opportunity is for commercial use only.

 

3.15 Player Information.

We reserve the right to refuse service to any potential Player and to close the Account of any Player, at any time, in our sole discretion. All data relating to the Players shall, as between you and us, remain our exclusive property and you acquire no right to such information except pursuant to our express written instructions.

3.16 Trademarks and Domain Names.

You acknowledge that we own all Intellectual Property Rights comprised in any and all of the Marketing Materials, our Services, the Websites and Our Marks. Any use of any trade mark, domain name, mobile or tablet application name or trade name which contains, is confusingly similar to or is comprised of Our Marks (other than in accordance with the terms of this Agreement) without our prior written permission shall be unauthorised and further may constitute Fraud Traffic. By way of example, but without limitation, you may not register or use any of Our Marks in any part of any domain name. You agree that all use by you of Our Marks inures to our sole benefit and that you will not obtain any rights in Our Marks as a result of such use. You shall not register or attempt to register any trademarks or names that contain, are confusingly similar to or are comprised of Our Marks, and You hereby agree to transfer any such registration obtained by you to us upon demand. You further agree not to attack ownership of, and title to, Our Marks in any way.

 

 

  1. REPORTS & PAYMENTS

4.1 Reports.

We will track and report Player activity for purposes of calculating your Referral Commissions. The form and content of the reports may vary from time to time in our sole discretion. Generally, the reports will detail the number of new Players signed up that period per Tracking Link and/or the total amount due to you after any deductions or set offs that we are entitled to make under this Agreement. Daily reports will be available online for you to view new Players per Tracking Link. All calculations in connection with the amount payable to you, shall be made by us based solely on our systems’ data and records and shall be final and binding.

4.2 Referral Commissions.

Referral Commissions will be paid to you on a monthly basis in arrears in accordance with the Commission Plan we have approved in relation to the relevant Services by email after you have completed the registration process and/or where we have activated additional Tracking Links.

In the event that Referral Commissions in any calendar month are a negative amount, we shall be entitled (but not obliged) to carry forward and set-off such negative amount against all future Referral Commissions until any such negative balance is set-off in full.  We shall also be entitled (but not obliged) to “zero” the negative balance that would otherwise be carried forward.

In the event that your Commission Plan includes or comprises a cost per acquisition (“CPA”) payment, (unless otherwise determined by us in our sole discretion) this shall not be due or payable to you in respect of a Player where you have already been paid (or are otherwise already due) a CPA payment in respect of that same person or entity from: (i) any other brand we own, control or operate; or (ii) any other member of our Group and/or their brands.

You shall be fully responsible for all taxes, fees and other costs incidental to and arising from any payments made to you pursuant to this Agreement, including without limitation any processing fees. 

4.3 VAT.

All amounts payable by us pursuant to this Agreement shall be exclusive of any value added tax or other sales tax. Payment and all invoices will be in £ Sterling “GBP”.

4.4

Sub-Affiliate Referral Commissions.

Subject to Section 3.12, you will receive, in accordance with the Commission Plan, your commission on the Sub-Affiliate Referral Commissions due and payable to your Sub-Affiliate(s) for Players they refer to our Websites.

4.5 Time of Payment.

Referral Commissions will be paid into your nominated account after the end of each month, subject to you earning Referral Commissions in excess of the minimum threshold of £50 GBP. Subject to Section 3.10, you are entitled to one payout per month, providing you have fulfilled the above requirements at the end of the preceding month. There is no maximum payout for Referral Commissions.

4.6 Holdover for Fraud Traffic.

In the event that, in our sole discretion, we suspect any Fraud Traffic, then we may delay payment of the Referral Commissions to you for up to one hundred and eighty (180) days while we investigate and verify the relevant transactions. We are not obligated to pay Referral Commissions in respect of Players who, in our sole discretion, are not verifiably who they claim to be or are otherwise involved with Fraud Traffic. In the event that we determine any activity to constitute Fraud Traffic, or to otherwise be in contravention of this Agreement, then in our sole discretion we may: (i) pay the Referral Commissions in full, (ii) recalculate them in light of such suspected Fraud Traffic and/or (iii) forfeit your future Referral Commissions in respect of Fraud Traffic (as appropriate).

4.7 Player Tracking and Active Players.

You understand and agree that potential Players must link through using your Tracking Link in order for you to receive Referral Commissions. In no event, are we liable for your failure to use Tracking Links or for potential Players’ failure to properly enter valid bonus codes. Notwithstanding any other provision herein, we may at any time and in our sole discretion alter our tracking system and reporting format.

4.8 Disputes.

If you disagree with the periodic reports or amount payable, do NOT accept payment for such amount and immediately send us written notice of your dispute via email to the following address: affiliates@buzzbingo.com. Dispute notices must be received within thirty (30) days of our making available your periodic report or your right to dispute such report or payment will be deemed waived and you shall have no claims in such regard. Notwithstanding the foregoing, if any overpayment is made in the calculation of your Referral Commissions we reserve the right to correct such calculation at any time and to reclaim from you any overpayment made by us to you.

4.9 Money Laundering.

You shall comply with all applicable laws and any policy notified by us through our Websites or otherwise in relation to money laundering and/or the proceeds of crime.

4.10 Inactive Affiliates.

We reserve the right to reduce your Referral Commission to the Inactive Affiliates Referral Commission Plan detailed at section 1.4 if you are inactive (i.e. do not refer a new Player) for a period of 90 consecutive days and/or to reduce your Referral Commission to 10% of Net Revenue. Should you remain inactive for a further 90 consecutive days, your Platform Account will be closed. Should you wish to refer traffic following your Platform Account closure, a new Account will need to be created by you and Referral Commissions will be received by you only in respect of referrals made via the new Account, provided such Account remains active.

 

  1. TERM AND TERMINATION

5.1 Term and Termination.

This Agreement will take effect when you indicate your acceptance of these terms and conditions on the Affiliate Registration Form and continue unless and until terminated in accordance with the terms of this Agreement.

5.2 Termination By You.

You may terminate this Agreement, with or without cause, immediately upon notice to us via email to the following address: affiliates@buzzbingo.com.

5.3 Termination By Us.

We may terminate this Agreement, with immediate effect at any time if we determine at our sole discretion:

  • that you are in breach of any of the terms of this Agreement,
  • that you or any of your Players are engaged in Fraud Traffic or are suspected of being engaged in Fraud Traffic;
  • that we have doubts in respect of your true identity and that You are unable to provide us with appropriate identification to effectively verify your identity;

 

  • that any of your activities pose a risk to the integrity of the Affiliate Programme;

 

  • that your website is aimed at minors (below the age of 18 or a higher age as determined in any applicable jurisdiction);

 

  • that your website is aimed at or operates within any territory outside the United Kingdom

 

  • that your website promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; violates the intellectual property rights (including ours, those of any Website(s) or those of any third party); includes content which is libellous, obscene, sexually explicit or violent; promotes any unlawful activities; or at our discretion is deemed unsuitable or inappropriate;

 

  • that your website is in breach of any applicable law and/or applicable advertising code of practice;

 

  • that you have failed to comply with clause 3.3 and/or your activity is deemed by us to prejudice our compliance with the Licensing Objectives and/or our licence; and/or

 

upon written notice to you which we may send by email to such email address you have provided to us. In the event we terminate, we shall be entitled to automatically render any Tracking Links inoperative and your Platform Account will be closed.

5.4 Effect of Termination.

The following will apply where we terminate:

  1. You shall stop promoting the Websites and all rights and licences given to you under this Agreement will terminate immediately;
  2. You shall return all confidential information and cease use of any of Our Marks and the Marketing Materials;
  3. We may leave open, redirect or deactivate any Tracking Links in our sole discretion without any obligation to pay you for new Players who subsequently become Players;
  4. Provided that we have paid or do pay to you such sums as are due at the date of termination which shall be subject to any rights we have to make deductions hereunder, we will have no further liability to pay you any further sums; and
  5. Sections 2, 3.12, 3.15, 3.16, 4.6, 5.4, 7, 8, 9, 10 and 11 and such other provisions as are necessary for the interpretation or enforcement of this Agreement shall survive any termination or expiry of this Agreement.
  6. YOUR REPRESENTATIONS AND WARRANTIES

Without derogating from, and in addition to, any of your other representations, warranties, covenants and obligations contained in this Agreement, you hereby represent and warrant to us the following:

  • the execution, delivery and performance by you of this Agreement and the completion by you of the transactions contemplated hereby will not conflict with or violate any provision of law, rule, regulation or agreement to which you are subject;

 

  • you are not under the age of either (i) 18, or (ii) the age at which gambling activities are legal under the law of the jurisdiction that applies to you, whichever is greater; and you are not a resident of any territory from which we do not accept Players;
  • you are not involved in or do not intend to be involved in or are not aware of any act or traffic that involves your website and that constitutes or can be reasonably expected to constitute Fraud Traffic or illegal activity, including but not limited to money laundering, under any applicable law, rule or regulation;
  • You shall place Banners and Text Links and or carry out advertising for us and on our behalf solely on websites which include content owned or licensed by such website owner and you shall under no circumstances place Banners and Text Links and/or any other form of advertising for us or on our behalf on websites which include content that infringes third party Intellectual Property Rights; and
  • by participating in the Affiliate Programme, you acknowledge that you do not find our Services to be offensive, objectionable or unfair in any way.
  1. LIABILITIES

7.1 No Warranties.

We make no warranties or representations (whether express or implied by law, statute or otherwise) with respect to the Affiliate Programme, our Websites or any content, products or Services available therein or related thereto or that our Websites, system, network, software or hardware (or that provided to us by third parties) will be error-free or uninterrupted or with respect to the quality, merchantability, fitness for particular purpose or suitability of all or any of the foregoing. Except as expressly stated otherwise in this Agreement, all warranties, representations and implied terms and conditions are hereby excluded to the fullest extent permitted by law. Furthermore, neither we (nor our providers or underlying vendors) are required to maintain redundant system(s), network, software or hardware.

7.2 Billing and Collection Limitations.

We may, in our sole discretion, use any available means to block or restrict certain Players, deposits or play patterns or reject the applications of potential Players and/or Affiliates so as to reduce the number of fraudulent, unprofitable transactions or for any reason. We do not guarantee, represent or warrant the consistent application and/or success of any fraud prevention efforts.

7.3 Liability Limitations.

Our obligations under this Agreement do not constitute personal obligations of the owners, directors, officers, agents, employees, vendors or suppliers of the Websites or Services other than as provided under this Agreement. Other than as expressly provided in this Agreement, in no event will we be liable for any direct, indirect, special, incidental, consequential or punitive loss, injury or damage of any kind (regardless of whether we have been advised of the possibility of such loss) including any loss of business, revenue, profits or data. Our liability arising under this Agreement, whether in contract, tort (including negligence) or for breach of statutory duty or in any other way shall only be for direct damages and shall not exceed the revenues generated and payable hereunder over the previous twelve months at the time that the event giving rise to the liability arises. However, nothing in this Agreement will operate to exclude or limit either party’s liability for death or personal injury arising as a result of that party’s negligence or for fraud. For the avoidance of any doubt, in no circumstance shall we be responsible for any dispute or claim between you and any user of your website.

 

7.4 Indemnification.

You shall defend, indemnify and hold us and our officers, shareholders, directors, employees, agents and representatives harmless on demand from and against any and all claims, demands, liabilities, losses, damages, costs and expenses (including reasonable legal fees) resulting from, arising out of (directly or indirectly) or connected in any way with

7.4.1 your breach of this Agreement;

7.4.2 the performance of your duties and obligations under this Agreement; and

7.4.3 any claim or demand by a third party relating to the development, operation, maintenance or content of Your website, including (for the avoidance of doubt, but without limitation) the content on it, its domain name, metatag or any adword or other search engine optimization tool connected to it.

7.5 Set off.

Without prejudice to any other rights or remedies available to us under this Agreement or otherwise, we shall be entitled to set off any payments otherwise payable by us to you hereunder, against any liability of you to us, including any claims we have against you resulting from or arising from, your breach of this Agreement.

  1. INDEPENDENT INVESTIGATION

Independent investigation. You warrant that you have independently evaluated the desirability of marketing the Websites and Services.

Independent research. You understand that gambling laws may vary from city to city, state to state and country to country. You warrant that you have independently evaluated the laws which apply to your activities and believe that you may participate in our Affiliate Programme without violating any applicable rules or laws.

  1. DATA PROTECTION

9.1      For the purposes of clause 2, this clause 9 and clause 10 the terms controller, data subject, personal data, process (and its cognate terms) and processor shall have the meaning given to them in GDPR.

9.2      You acknowledge and agree that you are a controller in respect of personal data of Your Players.  You acknowledge and agree that we shall be a controller in respect of personal data of Players.

9.3      In the event of duplication of data subjects' personal data between Your Players and Players, you and we acknowledge and agree that we shall be acting as controllers in common and not joint controllers in respect of the independent processing of such data subjects' personal data. Furthermore, you acknowledge and agree that any direct marketing you send out to Your Players pursuant to this Agreement and the consents related to the same shall be independent of, and governed separately from, any marketing consents that we may have in respect of Players and our own marketing of our own services.

9.4      You shall at all times comply with the Data Protection Legislation including, without limitation, ensuring that Your Players' personal data: (i) is collected fairly, lawfully and transparently; (ii) is processed in accordance a lawful condition as set out in the GDPR; and (iii) is protected from loss, theft, accidental destruction or unauthorised access by implementing appropriate technical and organisation measures in respect of such personal data.

9.5      You warrant that all direct marketing sent by you shall only be done where recipients have given valid consent to receive such marketing communication as required by the Data Protection Legislation.  Valid consent shall include data subjects’ opt-in to such marketing and data subjects being informed that they shall receive marketing relating to us (identified either specifically or, at the least, by its industry).

9.6      You warrant that all direct marketing sent by you shall include an opportunity for recipients to opt-out of all future direct marketing.

9.7      You warrant that you shall not send direct marketing to any person who has not provided valid consent to receive such marketing or who has unsubscribed to direct marketing.

9.8      You shall notify us immediately in the event that you breach (or suspect that you have breached) any of the warranties in this clause 9.

9.9      Without prejudice to the warranties given in this clause 9, you shall not send any direct marketing or other promotional messaging to any person where you have received instructions from us not to send direct marketing.  You shall confirm your compliance with any instructions pursuant to this clause 9.9 by email to affiliates@buzzbingo.com, no less than 48 hours after receipt of an instruction from us.

9.10    You shall notify us immediately in the event that any of Your Players makes a complaint to you, or where any competent data protection regulator contacts you, in respect of direct marketing or your processing of such of Your Players’ personal data.

9.11    We may, from time to time, request that you provide evidence of your compliance with this clause 9 and you shall provide such evidence as we may reasonably request within seven days of receipt of such request.

9.12    You shall ensure that all processors acting on your behalf pursuant to this Agreement are bound by contractual terms no less onerous than the standards prescribed by the Data Protection Legislation.

9.13    You shall provide us with all such assistance as necessary in respect of data breaches, claims and requests for information made against us in respect of any communications sent by you under this Agreement, in particular, any investigations made by a competent data protection regulator.

9.14    You shall ensure that any communications sent by you or any of your processors are duly tagged to allow tracking in the event that they are forwarded to us as part of a complaint.

9.15    You agree to indemnify us and defend us at your own expense against all costs, claims, fines, group actions, damages and expenses incurred by us or for which we may become liable due to any failure by you or your employees, agents subcontractors or processors  to comply with any of your obligations under this clause 9 or any failure to comply with Data Protection Legislation . Nothing in this Agreement shall limit your liability under this clause 9.

  1. USE OF YOUR PERSONAL INFORMATION

10.1    You acknowledge that your personal information (meaning any information about you from which you can be personally identified, such as your name, address, telephone number or email address) may be used by us for the following purposes:

10.1.1 to set up and maintain your Account with us; and for the provision of the services to which this Agreement relates;

10.1.2 to comply with relevant regulations regarding your registration with us, including verifying the information which you provide to us;

10.1.3 to monitor activities in order to detect fraudulent or otherwise unlawful, criminal or improper activities (including money laundering) and breaches of this Agreement; and to investigate and/or prevent any such activities; to report any such activities to any relevant authorities and/or other online gambling and gaming operators or other online service providers;

 10.1.4 to keep you informed of future events, offers and promotions in relation to your Account; and to provide you with important information about your Account; and

10.1.5 for any other purpose which is necessary for the performance of our contractual obligations to you, or for enforcing your compliance with your contractual obligations to us.

10.2    You further acknowledge that your personal information as set out in clause 10.1 above may be disclosed by us to relevant third parties for such purposes, including (without limitation) to:
10.2.1 identify and/or age verification agencies, and/or credit checking agencies;
10.2.2 relevant authorities, other online gambling and gaming operators, other online service providers, banks, credit card companies, electronic payment providers or other financial institutions,
and you hereby agree to cooperate fully with us in respect of any such investigations of activities which we or any such third party may carry out.

10.3    We shall ensure that where your personal data is transferred outside of the European Economic Area we shall have adequate measures in place to maintain the security of your personal information.

  1. MISCELLANEOUS

11.1 Notices. All notices pertaining to this Agreement will be given by email as follows: (i) by us to you at the email address provided by you on the Affiliate Registration Form (or as subsequently updated by you to us in the event of change); and (ii) by you to us at affiliates@buzzbingo.com . Any notice sent by email shall be deemed received on the earlier of an acknowledgement being sent or 24 hours from the time of transmission.

11.2 Relationship of Parties. There is no relationship of exclusivity, partnership, joint venture, employment, agency or franchise between you or us under this Agreement. Neither party has the authority to bind the other (including the making of any representation or warranty, the assumption of any obligation or liability and/or the exercise of any right or power), except as expressly provided in this Agreement.

11.3 Non-Exclusive. You understand that we may at any time (directly or indirectly), enter into marketing terms with other Affiliates on the same or different terms as those provided to you in this Agreement and that such Affiliates may be similar, and even competitive, to you. You understand that we may re-direct traffic and users from the Websites to any other website that we deem appropriate in our sole discretion, without any additional compensation to you.

11.4 Confidentiality and Non Disclosure. As an Affiliate, you may receive confidential information from us, including (without limitation) confidential information as to our marketing plans, marketing concepts, structure and payments. This information is confidential to us and constitutes our proprietary trade secrets. You shall not disclose this information to third parties or use such information other than for the purposes of this Agreement without our prior written consent, save as expressly required by law (provided that any such disclosure is only to the extent so required).

11.5 Press. You may not issue any press release or other communication to the public with respect to this Agreement, Our Marks or your participation in this Affiliate Programme without our prior written consent, except as required by law or by any legal or regulatory authority.

11.6 Assignment. Except where you have received our prior written consent, you may not assign at law or in equity (including by way of a charge or declaration of trust), sub-license or deal in any other manner with this Agreement or any rights under this Agreement, or sub-contract any or all of your obligations under this Agreement, or purport to do any of the same. Any purported assignment in breach of this clause shall confer no rights on the purported assignee.

11.7 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of England and Wales without giving effect to conflicts of law principles. You irrevocably agree to submit, for the benefit of us, to the exclusive jurisdiction of the courts of England and Wales for the settlement of any claim, dispute or matter arising out of or concerning this Agreement or its enforceability and you waive any objection to proceedings in such courts on the grounds of venue or on the grounds that proceedings have been brought in an inconvenient forum.

11.8 Severability. Whenever possible, each provision of this Agreement will be interpreted in such a manner as to be effective and valid under applicable law but, if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect, such provision will be ineffective only to the extent of such invalidity, or unenforceability, without invalidating the remainder of this Agreement or any other provision hereof.

11.9 Entire Agreement. This Agreement embodies the complete agreement and understanding of the parties hereto with respect to the subject matter hereof and supersedes any prior agreement or understanding between the parties in relation to such subject matter. Each of the parties acknowledges and agrees that in entering into this Agreement, it has not relied on any statement, representation, guarantee warranty, understanding, undertaking, promise or assurance (whether negligently or innocently made) of any person (whether party to this Agreement or not) other than as expressly set out in the Agreement. Each party irrevocably and unconditionally waives all claims, rights and remedies which but for this clause it might otherwise have had in relation to any of the foregoing. Nothing in this Section shall limit or exclude any liability for fraud.

11.10 Privacy policy. The following privacy policy shall apply mutatis mutandis to Affiliates: See Privacy Policy at  https://www.buzzbingo.com/privacy-policy  (“Privacy Policy”).

11.11 Third Party Rights. Except insofar as this Agreement expressly provides that a third party may in their own right enforce a term of this Agreement, a person who is not a party to this Agreement has no right under local law or statute to rely upon or enforce any term of this Agreement but this does not affect any right or remedy of a third party which exists or is available apart from under that local law or statute.

 

11.12

No waiver. Our failure to enforce your strict performance of any provision of this Agreement will not constitute a waiver of our right to subsequently enforce such provision or any other provision of this Agreement.

11.13

Anti-Bribery. You shall comply with applicable laws, regulations, codes and sanctions relating to anti-bribery and anti-corruption including but not limited to the Bribery Act 2010.

11.14

Criminal Finances Act. You shall comply with applicable laws, regulations, codes and sanctions relating to the prevention of the facilitation of tax evasion including but not limited to the Criminal Finances Act 2017.

11.15

Modern Slavery. You shall comply with all applicable laws, statues, regulations and codes from time to time in force relating to the prevention of slavery and human trafficking including but not limited to the Modern Slavery Act 2015.

THIS VERSION IS DATED AND EFFECTIVE FROM 30 NOVEMBER 2022